How this shows up in my personal brand….
Nearly every day I show up on my Instagram stories documenting my lifestyle and educating my audience on everything from products with palm oil to organic clothing lines to jet setting with high food standards. I always make sure I’m not just showcasing, but also teaching about what I’m doing and how others can potentially do the same if they wanted.
Brand new club that was just started in my Facebook group, Beyond Business Community. It is a spin off of the traditional “book club” concept but with documentaries. Every week I select a socially or environmentally focused documentary and we watch it together virtually (as in, in the comfort of your own home) and host a live conversation thread inside the group around the themes presented, insights, concerns and actions we can take now that we know we are even more woke AF.
21-Day Earth Day Challenge
This past Earth Day I hosted a free 21-day challenge to bring attention and awareness to alarming data about human activity’s impact on our environment. The response was inspiring to say the least, from a mom of twins switching 100% cloth diapers after realizing they were set to go through 4800 disposable diapers in one year to many participating to plant-based diets to environmentally conscious people learning things even they didn’t know. The challenge is available on demand for free right here.
Plant-Based Meals for all Clients and Events
Whether I’m hosting a single client at my home for an Intensive, a small group retreat or an international lunch, all food served is always 100% plant-based and organic whenever possible. There is always a preference for small, locally owned businesses with high standards for quality and ethics. Living well begins with eating well, and naturally I’m only going to serve business colleagues and clients the cleanest, compassionate meals possible.
I go out of my way to buy gifts from Etsy shops and conscious companies (I’m the biggest fan of local handmade, organic, raw, fair-trade chocolate) I take into consideration how the product was made, the ethics of the company, packaging methods and woman-owned is always a plus. When I ship through the post office I use the recycled boxes available for purchase as often as possible and avoid plastic bubble wraps at all cost.
The Beyond Business podcast is a passion project and one of the most important things I think I can do to use my enthusiasm for conscious enterprise. It is weekly conversations with powerful personal brands and conscious companies exploring topics like what inspired them to embrace social entrepreneurship, what the reception has been, why they believe many brands hesitate to take a stand on social issues and their vision for the future of conscious companies.
Nontoxic Hair and Makeup (events and video shoots)
This might seem small, but when I don’t have a traditional business with an office and in-person staff, it’s important to be conscious in every way your business does show up. When I have photo/video shoots or events, I always go out of my way to enlist a stylist that uses nontoxic, vegan products.
Hiring Women Contractors
Want to accuse me of reverse sexism? Be my guest. But I have no qualms about seeking out professional women and employing them for contract work
Planting Trees for Every Positive Podcast Review
It is a win-win-win. Someone leaves the podcast a positive review -> this helps the podcast reach more people, plus I’m extremely grateful so I pay it forward by having 5 trees planted in national forest land in the US.