Virtue Salon is a vegan concept, eco-conscious salon in Clintonville, OH, owned by the power couple, Melanie and TJ. They bring their values to every element of their brand and we can all learn a lot from their example of a truly conscious business and brand.

When my best friend got married she found this incredible salon in Clintonville, Ohio, to do the bridal party’s hair and makeup. She had my attention when she told me they serve organic orange juice and vegan muffins to all parties over four.

That was just the tip of the iceberg when it comes to the incredibly conscious business that Melanie and TJ run at Virtue Salon.

We did this episode in-person at the salon and not only was it fun, it was extremely inspiring to learn about all that they do within their business to keep their strong values front and center. From composting all hair scraps, to being 100% vegan, sulfate-free and paraben-free, to LED lightbulbs to all refurbished furniture, all businesses could learn something about social responsibility and conscious business culture from Virtue Salon.

I’m most excited for you to hear them explain why they do what they do and what they wish more people knew! My favorite quote from the episode is when Melanie shared the advice that when you are starting a brand you need to be “violently original”. SO GOOD.


To connect with Virtue Salon, you can:


If you are ready to become a social entrepreneur and implement movement marketing into your brand, don’t hesitate to schedule a consultation with me for a Conscious Business Makeover experience.


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